Sheraton launches US$20 million marketing campaign
White Plains, NY – February 3, 2010 – Sheraton Hotels & Resorts announced today the launch of a new $20 million dollar, multi-media marketing campaign created to highlight the brand’s $6 billion revitalization effort. Launching today, the “Rediscover Sheraton” campaign encourages travelers to take a new look at Sheraton, which features an enhanced guest experience following a three-year, global brand overhaul. This is the first new marketing campaign to debut for Sheraton in two years.
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