SIA, Tourism NZ sign marketing agreement
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Singapore Airlines and Tourism New Zealand have signed an agreement to jointly develop and promote tourism to New Zealand on Singapore Airlines’ services.
The three-year memorandum of understanding (MoU) comes into effect on 1 January 2010. Under the agreement both parties will jointly explore and implement activities to boost tourist arrivals to New Zealand via Singapore Airlines’ services between Singapore and both Auckland and Christchurch. The partnership will complement the activities each party already has in place to promote New Zealand.
Singapore Airlines and Tourism New Zealand have each agreed to commit NZD$ 2 million over three years to fund joint activities. These include marketing and tourism campaigns in priority markets and familiarisation programmes for consumer media and travel agents from Singapore, China, India, the UK, Germany and France.
Singapore Airlines has deep roots in New Zealand, having established its presence in the country in 1976 with twice-weekly B707 services to Auckland via Sydney. Today, the Airline operates daily B777 flights to Christchurch and 12 times weekly flights to Auckland, which will increase to twice daily by the end of November.
“We remain steadfast in our commitment to promote the varied and wonderful tourist attractions in New Zealand to the world and this agreement reinforces that commitment. Our presence in 65 cities in 35 countries will certainly help to drive the marketing campaigns overseas and channel overseas visitors to New Zealand,” said Mr Huang Cheng Eng, Singapore Airlines’ Executive Vice President, Marketing & The Regions.
“Tourism New Zealand is delighted with the enhanced marketing opportunities that this agreement will provide. The proposed new activity with Singapore Airlines will significantly boost our ability to reach more travellers more often with key promotion messages and holiday offers,” Tourism New Zealand Chief Executive George Hickton said.
“Singapore Airlines’ network from key Asia and Europe markets offers excellent connectivity to New Zealand. The new activity we are committing to with Singapore Airlines will be aimed at boosting new booking activity at times of the year when Tourism New Zealand is running major awareness campaigns,” Mr Hickton added.
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