The new foyer at Siam City Hotel, Bangkok
Siam Hotels & Resorts is planning a group-wide refurbishment and development project worth several million baht over the next nine months. The move aims to exploit new optimism in the Thai tourism industry after last year’s protests and to reinvigorate the brand moving forward into 2012.
Refurbishment works will be ongoing through the remainder of this year and early next year, giving the properties a “much-needed facelift in a very competitive and crowded tourism landscape”, says Marisa Sukosol Nunbhakdi, Executive Vice President of the Siam Hotels.
The group will spend THB100 million (US$3.34 million) to renovate its existing hotels in Bangkok and Pattaya. Bangkok’s Siam City Hotel is to have its foyer, lobby lounge, Patummat restaurant and public areas revamped, while the Siam Bayview Hotel in Pattaya will have its open-air lobby and guest rooms updated.
The improvement works coincide with the group’s rebranding move to ‘Sukisol Hotels’ which will be made official with the opening of two new properties next year. The Siam, with 39 rooms, is a super luxury boutique property in Bangkok due to open in January 2012, and the Miami-inspired Wave in downtown Pattaya will open in April next year with 21 rooms.
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