Singapore goes big on fashion
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Singapore’s fashion industry is set to receive a boost when three agencies, International Enterprise (IE) Singapore, SPRING Singapore, and the Singapore Tourism Board (STB) rally together to propel the city state’s fashion industry forward.
One of the agencies’ first tasks will be to commission a consultancy study to understand the needs of the fashion industry today. To be done in consultation with key industry players, the study will also set the direction in which extra measures are required to bring the industry to a higher international playing field.
“Our common goal is to promote Singapore as a hotbed for the latest designs and fashion initiatives. The local fashion landscape has to appeal not only to local but also Asian designers keen to base their creative livelihood here and use Singapore as a springboard to the global runway,” said Kee Ai Nah, Director of Retail Division, SPRING Singapore.
Fashion is a key pillar of Singapore’s tourism industry. In 2007, visitors spent SG$3.5 billion (US$2.5 billion) on shopping, contributing about 35% of the total expenditure by overseas visitors. Fashion apparel and accessories accounted for the largest share of tourism shopping, at more than 30% of total visitor expenditure or SG$1.1 billion.
The findings of the consultant study will help the three agencies steer the direction of a new fashion event to be introduced in 2010.
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