Singapore tourism revs-up for Formula One
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Service personnel from the retail, nightspot and F&B industries as well as the sightseeing attractions around Singapore are expected to receive a boost when the Singapore Tourism Board (STB) launches its plans to prepare them to welcome visitors during the Formula One race period.
Up to 2,000 service personnel from key service industries will undergo a four-hour training, specially designed to refresh participants on the finer points of providing good customer service and race information. Organised by the STB and supported by the Singapore Workforce Development Agency (WDA), these sessions are targeted at service supervisors from Singapore attractions as well as the retail, nightspot and F&B industries. Also included are liaison officers and Suite Ambassadors that will be stationed at the Paddock Club which offers a premium race experience.
“Service excellence can be a key differentiating factor that transforms an average experience into an exceptional one,” said Neeta Lachmandas, Director of Service Quality at the STB.
“Especially for the Formula One race period, we hope to provide visitors with a range of memorable experiences from the moment they arrive at Changi airport, through their stay here whether they are at the race, partying at the Singapore River or shopping at Orchard Road, to the time they head home again.”
In addition, hotel concierges, tourist guides and information counter staff from the malls and airport will also be provided with a separate two-hour product update session.
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