Singapore wants visitors’ take on branding
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The Singapore Tourism Board is encouraging visitors to have a personal interaction with the Uniquely Singapore Brand. It has launched its Global Brand Media Campaign by inviting visitors to drop by the mobile video booth, dubbed – Travelpod, to record their Unique Personal Experiences. Deviating from previous campaign styles involving celebrities and personalities, this campaign showcases the visitor as the “celebrity” instead and encourages visitors to share their interpretation of what makes Singapore unique with prospective visitors from their own country. Through this initiative, STB is hoping to lend a sense of street-credibility to the message and a heartfelt invitation to visit Singapore.
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