Singapore’s Golden Jubilee Campaign kicks off

Shopping in Singapore
Shopping in Singapore

Celebrating the last five decades of tourism success, the Singapore Tourism Board recently kicked off its Golden Jubilee Campaign.

The worldwide S$ 20 million campaign focuses on five categories namely fly, stay, shop, eat and play.

The campaign has witnessed participation from more than 40 tourism stakeholders and can be enjoyed by visitors from India too.

The airline is offering special airfares bundled with complimentary attraction passes for Indians travelling to Singapore. In addition, there are daily rewards, Pedestrian Night on Orchard Road activities and ‘Kids play for free’ specials among the many others.

The launch of Golden Jubilee campaign is perfectly timed with the Great Singapore Sale.

Chang Chee Pey, executive director (SAMEA), Singapore Tourism Board said: “The new campaign gives STB an opportunity to leverage marketing efforts for destination Singapore. We have lined up year-long events and activities offering exclusive tourist experiences and privileges. India continues to remain amongst the top five visitor markets for us and the Golden Jubilee campaign introduces increased customisation when it comes to holiday planning.”

This year Singapore has already registered over 80,000 Indian visitors and the average length of stay increased to 6.8 days.

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