Singer to woo Chinese tourists to Singapore
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Singapore is enlisting the help of home-grown singer Tanya Chua to draw Chinese tourists to the island. The Straits Times said Chua, an award-winning singer who is popular in mainland China, Taiwan and Hong Kong, would be the face of the Singapore Tourism Board’s latest campaign in China.
Launched last night in Beijing, the campaign targets upwardly mobile urban executives aged 28-45 who are looking “to experience the soul of a city rather than the usual group or packaged tours”, according to the STB’s Regional and Greater China Director, Edward Koh.
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