Representative ImageSkyscanner has unveiled its new Package Holidays search feature, integrating over 25 million packages daily from top UK providers such as TUI, Jet2, and easyJet Holidays. This launch coincides with a 113% surge in demand for package holidays since the year's start, driven by cost-conscious UK travellers, with 62% prioritising savings. Notably, Gen-Z and Millennials are showing a stronger preference for package holidays compared to older generations.
The new feature is part of Skyscanner's strategy to diversify its offerings, now including flights, hotels, cars, and packages. The company plans to expand this service beyond the UK later this year. Cat King, Global VP of Commercial at Skyscanner, highlighted the importance of January as a peak booking period, stating, “We believe that finding the best travel deal shouldn't feel like another chore and that’s why we’ve launched Packages.”
Skyscanner's initiative aims to simplify the travel planning process by leveraging its metasearch technology to offer competitive deals. The platform connects over 160 million monthly users with trusted holiday providers, ensuring ATOL protection for all packages. The move is expected to enhance Skyscanner's market position by meeting the growing demand for convenient and cost-effective travel solutions.
As Skyscanner continues to innovate, the travel industry anticipates further developments in package holiday offerings, potentially reshaping how travellers plan their holidays.
```
