SOTC Travel, a prominent travel and tourism company, has teamed up with fintech platform SaveIN to offer Indian consumers a more affordable way to book holidays.
Announced on 19 January 2026, this partnership introduces a "Save and Pay Later" scheme, allowing customers to book holidays with SOTC Travel and pay through zero-interest, paperless EMIs (equated monthly instalments), making travel financially accessible.
As travel becomes a key lifestyle priority, especially for GenZ and Millennials, the demand for flexible payment options is on the rise. The partnership aims to cater to this demand by offering zero-interest EMIs, instant loans up to $12,000 (₹10 lakh), and flexible repayment terms ranging from three to 24 months. This initiative is expected to tap into India's growing Buy Now Pay Later (BNPL) market, projected to expand at a 12% compound annual growth rate from 2025 to 2030, reaching $75 billion.
SOTC Travel's President and Country Head S.D. Nandakumar stated, "Travel today has become a non-negotiable part of the Indian consumer’s lifestyle. Our partnership with SaveIN strengthens the affordability dimension of travel, enabling customers to plan and book holidays with greater financial flexibility and ease."
SaveIN's Founder and CEO Jitin Bhasin, highlighted the significance of this collaboration, marking SaveIN's first venture into the travel sector. "By integrating a 3-in-1 financing model—combining Banks, Credit Cards, and NBFCs—we are ensuring that high-ticket purchases are now truly affordable and accessible for every Indian," he said.
This partnership is set to enhance the travel experience for Indian consumers, offering them the financial flexibility to pursue their travel aspirations without the burden of upfront costs.
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