Barcelona. Gorgeous and amazing Park Guel. Spain.The Branded Residences Intelligence Report Spain & Portugal, released by Branded Residences Monitor (BRM), highlights Spain and Portugal as pivotal players in the branded residences sector, with 66 active projects and over 4,100 units. This burgeoning market, valued at $5.5 billion (€5.216 billion), is projected to exceed $6.3 billion (€6 billion) as ongoing projects reach completion.
Branded residences, which combine residential or tourism developments with brand-managed services, are gaining traction in Southern Europe. Spain focuses on premium residential models, whilst Portugal leans towards tourism-oriented mixed-use projects. The report notes that Spain's developments are larger, with a 116% greater volume in projects under construction compared to Portugal. This is reflected in the market value, where Spain's completed flats and penthouses surpass Portugal's by over 50%.
The Co-Located model, where branded residences share locations with hotels or resorts, is prevalent in both countries, accounting for 52.6% in Spain and 75% in Portugal. Geographically, Málaga and Faro are central to this market, representing 61.39% and 55.63% of their respective national markets.
The report also warns against the misuse of the term "Branded Residences" for projects lacking essential brand management and service offerings, which could lead to market confusion. As Spain and Portugal continue to develop this sector, the report provides crucial insights for real estate, hospitality, and investment professionals.
```
