St Regis celebrates the Bloody Mary
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NEW YORK, NY - Monday, October 5, 2009 - St. Regis Hotels & Resorts today celebrates the 75th anniversary of the iconic Bloody Mary with a series of initiatives and special offerings available at St. Regis hotels and resorts around the world. Starting today and through the end of this year, St. Regis will offer guests opportunities to experience its signature cocktail in new and creative ways including a special Bloody Mary menu created by Manhattan and Washington DC’s leading chefs and restaurants, Bloody Mary inspired spa treatments, a Bloody Mary epicurean menu, the St. Regis Bloody Mary World Collection, and more. Invented in the King Cole Bar at the St. Regis landmark hotel in New York, the “Red Snapper,” or Bloody Mary as it has come to be known, has been imitated and adapted endlessly by others throughout the years, but the original St. Regis recipe still stands as one of the most beloved cocktails ever created. To further underscore the celebration, New York City Mayor, Michael Bloomberg, has issued an official proclamation, naming today, October 5th Bloody Mary Day in New York and Starwood CEO, Frits van Paasschen, will ring the closing bell of the New York Stock Exchange to end the work day and kick off the anniversary in true St. Regis fashion.
The Bloody Mary has been a part of St. Regis history since 1934 when bartender Fernand Petiot introduced the “Red Snapper,” which would later be renamed the Bloody Mary, at the King Cole Bar in The St. Regis New York. The famed cocktail was created when Serge Obolensky, a well known man about town whose penchant for vodka was in keeping with his aristocratic Russian background, asked Petiot to make the vodka cocktail he had in Paris. The formula was spiced up with salt, pepper, lemon and Worcestershire Sauce, but since “Bloody Mary” was deemed too vulgar for the hotel’s elegant King Cole Bar, it was rechristened the “Red Snapper.” While the name may not have caught on, the spicy drink most certainly did, and over the years it has become the signature cocktail of the St. Regis brand.
St. Regis properties worldwide have created new and unique offerings to honor the Bloody Mary’s significant milestone including:
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