Star Alliance launches new brand campaign
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Star Alliance has launched a new brand campaign focusing on the airline group’s ‘Biosphere Connections’ initiative. The campaign will run until June and includes print advertising, films, TV, online, social media and campaigns on member airlines’ communication channels. Biosphere Connections was established in 2006 and offers travel support to three environmental organisations: Ramsar Convention on Wetlands, the International Union for the Conservation of Nature (IUCN) and UNESCO-MAB (Man and the Biosphere). The new campaign, produced in association with National Geographic, highlights five international projects which have benefited from this support: Abrolhos Archipelago in Brazil, Chilika Lagoon in India, East Usambara tropical rainforest in Tanzania, the Hagia Sophia in Istanbul, Turkey and the reintroduction of the Grey Wolf to the Yellowstone National Park in the USA.
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