Star Alliance redesigns website
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FRANKFURT, Germany - September 16th, 2009 - Following the recent introduction of its booking engine, “Book and Fly”, Star Alliance has transformed its online presence from an informational site into a distribution channel. The new www.staralliance.com is available as of today, with its look and feel being the most obvious change.
“The introduction of the ‘Book and Fly’ functionality called for a redesign of our online presence, as our website has now enabled customers to actually book and purchase tickets, rather than just obtain information,” said Christopher Korenke, Vice President Commercial at Star Alliance.
“At the same time, we used this opportunity to incorporate some of the technological advances which have become available over the last few years.”
A more personalised touch in the interactive area is one of the main additions to the look and feel of the site, with several bona fide customers greeting the users and also proposing areas where the user could navigate to next.
The link to the individual Star Alliance member carriers has also been modified. Instead of statically displayed, the member airline logos are now found in a rolling display on the right hand side of screen. By clicking on the logos more information about that member carrier will become visible. This new format will allow an easy addition of future member carrier logos.
The site will continue to be available in nine languages - Chinese (simplified and traditional), English, French, German, Japanese, Korean, Portuguese and Spanish.
The overall navigation has been clearly defined and is split into several categories: About, Benefits, Fares, Booking, Services, Business Solutions and Press. These sections encompass for instance general information on the alliance and its member carriers, as well as details on the customer propositions such as Frequent Flyer Programmes and Lounges. Information on the business-to-business products, such as Corporate Plus, Company Plus, Conventions Plus and the recently launched Meetings Plus, are also available. Details on the 13 different fare products offered by the Star Alliance network can also be found. Under “Book and Fly” customers can plan, book and buy a Star Alliance Round the World ticket, while the fare Products Calculator allows customers to plan their journey using any of the Star Alliance Circle Fares or Airpasses. Links to the member carrier booking engines are also available. Additionally information on destinations, visas and health requirements as well as up to date flight and baggage tracing information is also available.
The latest redesign is part of an ongoing transformation of the alliance’s online presence. The original website launched in 1997 was largely a static informational site. Over the years, the site has been upgraded with various interactive functionalities and tools aimed at providing information to the global traveller.
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