Starwood to roll out new spas in Middle East
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Starwood Hotels & Resorts Worldwide has confirmed it will expand Sheraton and Westin’s portfolio of hotel spas across Asia and the Middle East in the coming year. In tune with the resurgence of the economy and growing demand for luxury services, Sheraton will increase its spa portfolio by nearly 50% with 10 openings this year; Westin will add six spas in 2011, increasing the Heavenly Spa portfolio by almost 20%. Sheraton and Westin will open its in-house, signature spa concepts in existing and new hotels including a Heavenly Spa by Westin in The Westin Abu Dhabi Golf Resort & Spa and four hotels across China including The Westin Wuhan Wuchang.”We continue to bring our hotel brands to life through specially designed and curated brand experiences,” said Jeremy McCarthy, director of Global Spa Development and Operations for Starwood. “The Heavenly Spa by Westin and Shine Spa for Sheraton concepts are extensions of the individual brand philosophies and the success of our signature, branded spa experiences is driving demand for continued expansion – especially in key global emerging markets.”
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