STB targets European media
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The Singapore Tourism Board will be increasing the number of media familiarisation groups to the island, especially from key European countries.
“Europeans are increasingly curious about Asia and Singapore is an ideal destination for them to experience the colour and vibrancy of Asia while at the same time enjoying a lifestyle experience complete with great shopping, a vibrant night scene and a mouth-watering variety of local and international cuisines,” said Oliver Chong, Regional Director of Europe, STB.
He said Singapore has undergone a transformation in recent years and Europeans who have not visited the island in the past five years, would be surprised with the developments.
“In fact, just recently we invited a member of the English media on a media familiarisation trip to Singapore and he was surprised at how dynamic the Singapore scene had become since he last visited, and as a 47 year old, he was even more surprised at how much he enjoyed Zoukout 2007 till five in the morning!”
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