Strategic Airlines unveils new brand livery
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Strategic Airlines today unveiled the new ‘Air Australia’ livery to be introduced later this year. Launched in 2009 and headquartered in Brisbane, Strategic Airlines will soon become Air Australia under its rebranding initiative. Australia’s newest domestic and international carrier currently operates scheduled passenger services on routes including Melbourne-Phuket, Brisbane-Phuket, Brisbane-Bali, Brisbane-Port Hedland and Perth-Derby. Domestic flights between Melbourne to Brisbane and direct flights from Melbourne to Honolulu and Brisbane to Honolulu will commence from December.
Executive Director of CumminsRoss, Sean Cummins, who is leading the rebranding initiative, said; “The Air Australia symbol is a stylised boomerang, the most striking icon of flight in the Australian lexicon. Because of the company’s strong history as a defence force charter company we have also incorporated the rising sun, also a strong Australian symbol also found on the Australian Army badge.”
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