TAT plan to improve Wiki content on Thailand
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THE Tourism Authority of Thailand has begun a new online campaign that includes a plan to edit and improve information about the country in Wikipedia, the popular online encyclopedia.
The project, with more targeted e-marketing, is expected to help travel suppliers increase their revenue and also boost Thai tourism’s reputation among travellers worldwide, according to Thapanee Kiatphaibool, assistant director of marketing information technology at TAT.
A Bangkok Post report said the campaign includes five projects to raise visitorship to Thailand and create a better impression through different online marketing approaches to target groups. A TAT release said the “WIKI Mission for Thailand Tourism Project” will improve and edit all the information about Thailand on www.WIKIPEDIA.org (all true facts) and www.WIKITravel.org (the travel guide).
The report said TAT would be the first government agency in the world to set out a plan to try to change Wikipedia. The report added that other plans include promoting promote travel products via the new site (amazingthailand.TourismThailand.org) through email campaigns targeting some 1.1 million travellers, travel trade businesses, media and bloggers.
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