TAT pledges to make ATF a success

The Tourism Authority of Thailand (TAT) has pledged to make next years the ASEAN Tourism Forum (ATF) in Chiang Mai an organisational success, especially the TRAVEX buyer-seller part.

“ATF takes place at the Chiang Mai International Exhibition and Convention Centre (CMECC) 22-26 January, 2018, with travel industry buyers conducting business on the floor of TRAVEX from 24-26 January,” the Association said in a statement.

This year’s ATF in Singapore saw 660 exhibitors, 13,000 scheduled buyer-seller appointments, and over 2,500 attendees, the statement added.

Demand for Southeast Asian tourism products is growing at 10% a year according to the Pacific Asia Travel Association (PATA), making ASEAN the fastest growing tourism region in the world.

TRAVEX at ATF is the engine room driving much of ASEAN’s tourism success story,” said Mr. Yuthasak Supasorn, TAT Governor. “That’s why we are calling out to exhibitors to book their space, and for buyers to come and showcase the best of Southeast Asia to the world.”

“Based on its experience organising the Thailand travel Mart (TTM), TAT undoubtedly has the marketing reach and buyer-handling discipline to make TRAVEX work smoothly for ASEAN,” said Thailand’s Minister of Tourism and Sports, Mrs. Kobkarn Wattanavrangkul.

Mrs Kobkarn is also the current Chair of the ASEAN Tourism Ministers grouping.

“While TAT is organising TRAVEX, make no mistake, this is an ASEAN show with leading tourism products from all 10 ASEAN member states – Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam,” said the Minister.

Hosted and non-hosted travel industry buyers will have to meet rigorous criteria. These include experienced in the tourism or travel business, particularly in Asia-Pacific; being a senior decision maker with high-level responsibilities; have purchase authority to contract with ATF suppliers and make purchasing decisions on the show floor and have a history of organising outbound groups as well as proven ability to work with travel suppliers in the leisure travel or MICE sectors.

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