TAT plots course through troubled times
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The Tourism Authority of Thailand (TAT) has unveiled a multi-pronged strategic marketing campaign for 2009-10 that it hopes will build on the country’s long-standing strengths such as its geographical location, value for money factor, and excellent range of products and services.
TAT Deputy Governor for International Marketing, Santichai Euachongprasit said; “To reinforce Thailand’s well-entrenched position as a renowned cost-effective destination, TAT will maintain the “Amazing Thailand Amazing Value” campaign.”
Key marketing strategies will include:
* Make better use of social media like youtube, Facebook, and Twitter;
* Taking advantage of short-haul markets, positioning Thailand as a short-break destination;
* Boost Customer Relationship Marketing (CRM) efforts by building on the membership of the Amazing Thailand Card;
* Strategic alliances with marketing partners such as credit card companies;
* Inviting more celebrities to visit Thailand;
* Boost word of mouth referrals by motivating visitors and Thai residents abroad to recommend Thailand to their friends.
Highlight special interest products, such as golf, wedding and honeymoon, and health and wellness markets;
* Seek new markets, including Central Asia, Sri Lanka, Pakistan, Syria and Jordan.
Santichai added that the TAT plans to open two new foreign offices this year in Kunming and Mumbai, in an effort to tap into the potential of two of the world’s most populous countries, India and China.
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