Worldhotels has announced a new strategic partnership with Indonesia-based Tauzia Hotel Management. Under the deal, Tauzia will launch the Worldhotels brand as its upscale offering, complementing the existing mid-range Harris and budget Pop! Harris brands. Under a white-label services arrangement, the Tauzia team will provide hotel management services to hotels under the new Worldhotels branded solution.
Worldhotels’ Vice President for Asia Pacific, Roland Jegge said; “The branded hotel solution was developed because we saw there was a request from some of our hoteliers for additional support and more prominent use of the Worldhotels brand. It offers one of the most flexible models in the world for upscale hotels. Also under this new solution, there was a need from owners for support in the areas of managing their operations and technical support during the construction or during renovations. Our partnership with Tauzia is an important milestone in delivering this.”
“After successfully developing the Harris Hotels and POP! Hotels brands to reach almost 40 hotels in Indonesia within less than 10 years, expanding the Worldhotels brand is the perfect opportunity for us to enter into the upscale segment and to widen our reach beyond Indonesia and into more ASEAN countries,” said Marc Steinmeyer, President Director of Tauzia Hotel Management.
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