Halal tourism is being placed in the forefront for Abu Dhabi.
The tourism authority will highlight the emirate’s credentials and opportunities at ITB Berlin. Abu Dhabi is fast gaining momentum as a leading destination for halal tourism. The global market is estimated to be worth US$140 billion, rising to US$192 bn by 2020, according to Crescent Rating agency.
“Abu Dhabi is firmly rooted in Arabia’s Islamic traditions and we believe our culture, heritage and product base has great appeal with the Muslim traveller,” said Mubarak Al Nuaimi, director promotions & overseas offices, TCA Abu Dhabi.
Multiple self-guided halal holidays are promoted by TCA Abu Dhabi including tours to Sheikh Zayed Grand Mosque and other culturally important sites. In total 18 itineraries are being marketed under three sections: family friendly fun, cultural enlightenment, and resorts, restaurants and relaxation.
In October, Abu Dhabi is hosting the World Halal Travel Summit & Exhibition (WITS15) which will focus strongly on tourism between the 57 members states of the Organisation of Islamic Cooperation (OIC).