Tell Tiger Airways what you want
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SINGAPORE, 8 September 2009. To get a better idea about important issues that need greater attention, the boss of Tiger Airways Singapore, Rosalynn Tay, has met with existing and potential passengers to discuss what matters most to the people who count - customers who buy Tiger Airways tickets and those who are keen budget travelers.
Tiger Airways has decided to take this direct approach in engaging with its customers rather than spending hundreds of thousands of dollars engaging research companies to do its work.
Tiger Airways invited interested people to register at www.tigerairways.com in July 2009. Over 500 responded in just over a week. Those that were selected to be part of the Tiger Taskforce met recently with the managing director and her senior team to discuss issues that are relevant to them.
Rosalynn Tay said, “These are our customers and when it comes to finding out how we can enhance our product to meet their needs and creating value for money in our offers, I don’t want anyone to filter out the raw facts. That is why I am involved and engaging directly with our consumers. This is why I have included our customers as part of The Taskforce. Particular issues that I am interested in discussing are customer service, destinations, and product offering”
Ms Adilah Rahim, 23, a Singaporean public relations team executive, Mr. Antti Harri P
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