The new campaign is designed to attract 14.8 million international visitor arrivals this year and 15.7 million next year.
The domestic tourism target is 82 million trips in 2007 and 83 million trips in 2008.
TAT Governor Phornsiri Manoharn said the new campaign will be underpinned by the strong branding slogan “Amazing Thailand” which proved hugely successful in 1998/99.
The “Seven Amazing Wonders” theme products are Thainess, Treasure products, Beaches, Nature, Health and Wellness, Trendy Festivities.
Phornsiri said the core focus will be on attracting “quality tourists with high yield.”
“The fact that 60% of total arrivals are repeat visitors opens up excellent opportunities to attract more visitors by getting our loyal guests to recommend Thailand to more friends and colleagues.”