The First Group Hospitality has announced a series of senior leadership appointments to support its expanding hotel and food and beverage (F&B) operations across the Middle East and internationally. Brendan McCormack has been appointed Vice President of Business Development for F&B, a role that highlights the company's strong growth potential in this sector. McCormack, who joined the company in 2020, will focus on scaling proprietary brands through franchising.
Robyn James-O’Connor steps into the role of Senior Vice President of Marketing, where she will oversee brand management, advertising, public relations, and digital marketing. With a 20-year career at Jumeirah Hotels & Resorts, James-O’Connor brings extensive expertise in brand and integrated performance marketing within the luxury hospitality sector.
Antonio Bissoni has been named Vice President of Commercial, tasked with managing revenue, guest engagement, and distribution strategies. Bissoni joins from Marriott International, bringing 15 years of global experience with Hilton. Sohail Pedari takes on the role of Vice President of Sales, leveraging his experience with global hospitality brands to oversee sales operations and performance.
Maria Kuzeva joins as Corporate Director of Wellness & Spa, reflecting the growing importance of wellness in the company's strategy. Her role will focus on developing a cohesive wellness vision across the expanding hotel portfolio.
Chief Strategy Officer Apo Demirtas commented, “It is a pleasure to welcome these talented leaders into their new roles. These newly created positions are a direct response to our current scale and future pipeline.”
These appointments coincide with The First Group Hospitality's significant growth, including the launch of Ciel Dubai Marina and entry into the European market with Gennadi Seaside Resort.
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