Global luxury hospitality group The Lux Collective partnered with the Shaoguan Greater Nanhua Investment & Development Company Ltd for the signing of LUX Shaoguan, Guangdong.
As the first international luxury hotel in Shaoguan City, the hotel management signing ceremony marks a key milestone in the development of this landmark luxury project in Northern Guangdong, China.
With a total investment of approximately US$ 50 million, LUX Shaoguan is envisioned as a luxury integrated resort where sophistication, Zen-inspired living, scenic nature and refined hospitality converge.
Through this partnership, The Lux Collective and Greater Nanhua Company are committed to shaping Shaoguan into a new regional tourism and economic hub, injecting lifestyle, cultural and hospitality opportunities, while uplifting the local community.
A collaboration where great minds think alike
Distinguished local government officials, representatives from both The Lux Collective and Greater Nanhua Company, and key project partners were invited to witness the momentous signing moment.
At the signing ceremony, Shaoguan City deputy mayor Jiang Wenhong underscored the strategic significance of this project in elevating Shaoguan's cultural tourism landscape and establishing a new benchmark for regional tourism.
For his part, Greater Nanhua Company chairman Ou Yang shared his vision behind launching the project: to infuse the art of Zen sophistication with world-class luxury hospitality.
The Lux Collective’s chief operating officer in the Asia-Pacific Nitesh Pandey highlighted the luxury flagship LUX* brand's philosophy, and expressed anticipation and confidence in the partnership.
Project chief designer Du Heng was also on hand to present the hotel design concept, which thoughtfully blends the essence of Zen aesthetics with Shaoguan's local heritage.
An enriching panel discussion on Harnessing Traditions and Local Cultures to Create Unique Resort Experiences was held after the signing, exploring immersive guest journeys that highlight local experiences, along with Zen Buddhism cultural insights of historic Nanhua Zen Temple located near the property's vicinity.
Where tradition meets contemporary luxury
The signing of the LUX Shaoguan signals a like-minded collaboration between The Lux Collective and Greater Nanhua Company.
As such, the resort will leverage the cultural richness of the legendary Cao Xi River and The Lux Collective's renowned international expertise to elevate the tourism industry.
It will offer guests extraordinary experiences and unveil a new chapter in Shaoguan's cultural and tourism integration.
Nestled in a city with over 2100 years of rich history, LUX Shaoguan is located in Qujiang District, Shaoguan City, adjacent to the Nanhua Zen Temple, known as the cradle of Zen Buddhism.
The region is also home to Danxia Mountain, a UNESCO World Natural Heritage site and Global Geopark, as well as Zhuji Ancient Lane, considered the ancestral home of the Cantonese community.
The resort will feature 108 elegant guestrooms, a multi-functional event space, cutting-edge fitness and spa centre, specialty restaurants, and a kids' club.
Set to be a new premier destination in the region, it will cater to discerning business and leisure travellers, families and wellness seekers alike.
