Thomas Cook India introduces Forex Rate Alert
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Thomas Cook India has introduced a new service – Forex Rate Alert for customers looking to buy or sell Foreign Exchange.
The service has been launched on a pilot basis, and has registered positive response from consumers subscribing Forex Rate Alert but also in the number of transactions.
The alert facility which is available free of cost, allows the customers to input his “trigger price” for a specific currency whereby when the Forex rate reaches that rate, he will get an alert to buy or sell the currency.
Thomas Cook India will provide this alert facility to customers via email and SMS, while the customer initially requires to sign-up on the company website in order to receive the rate alert.
Speaking exclusively to Travel Daily India, Mahesh Iyer, COO for Foreign Exchange at Thomas Cook India said, “Our seamless technology integration ensures that as soon as the rate trigger is reached, the customer receives an SMS and email alert, helping them buy or sell foreign exchange at their preferred price. The Rate Alert is an opt-in service, and so, completely non-intrusive and respectful of the privacy of our customers and subscribers.”
Launched on a pan-India basis, Thomas Cook will tap leisure as well as corporate and SME segments to avail this service.
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