Thomas Cook India Limited has announced the launch of a new product titled Fusion Holidays.
Targeting the FIT traveller, the tour operator’s internal research and trend reports highlighted the emergence of a new market segment – an increasingly value conscious consumer but an individual in his own right, hence looking for value saver travel packages without losing out on personalisation.
The Fusion Holidays are air-inclusive packages, a combination of airfare, accommodation in three-star hotels and essential sightseeing. While the departure date is fixed, customers can personalise all other components, be it an upgraded hotel stay, add on sightseeing tours, extended stays etc.
Shibani Phadkar, senior vice president and head of leisure travel for outbound, products, contracting, operations & tour management at Thomas Cook India said, “Our Fusion Holidays brings a unique two pronged benefit to a new Indian market segment – great value to cater to increasing price sensitivity while respecting his individuality with flexibility and freedom of personalised option. The itinerary of each Fusion Holiday has been carefully designed, to cover the must-do sightseeing attractions while leaving our customers sufficient time to indulge in their special interests via add on tours.”
These tours will be promoted under the tagline “Saath bhi, Akele bhi”!