Thomas Cook has opened its new Discovery store in Westfield Stratford City, marking the first of 25 new Discovery shops over the next three years.
In addition to the new store in London, Thomas Cook has also confirmed it will open a Discovery store in Belfast before the end of this year.
Today’s news follows the announcement that the tour operator carried out a review of all its shops across the UK to ensure that they are positioned to best meet customers’ changing demands and behaviour.
The store in Westfield Stratford City is the first Discovery store to open since Bluewater opened in 2014 and is Thomas Cook’s most innovative shop to date, according to the firm. Designed to reflect the way in which customers research and book holidays today, the store brings to life all aspects of a trip away including the hotels, destinations and the flight experience through virtual reality and video content.
All the new Discovery stores will benefit from a fresh and more open design where customers will be able to research the different types of holidays available to them and be introduced to some of the services and experiences they’ll find when they arrive on holiday, such as the Kids Club with Thomas Cook mascots, Lollo and Bernie. Customers will also have the option to book appointments in advance at a time which suits them.
Kathryn Darbandi, director of Retail and Customer Experience for Thomas Cook UK & Ireland said, “The opening of our Westfield Stratford City Discovery store marks an important milestone in our ambition to ensure all of our shops meet the changing needs of customers today. We understand how much people value a well-earned holiday but equally how time pressured they can be when it comes to finding and booking one.
“Alongside our trusted staff, who we know play an important role when choosing the right holiday, we hope that our newly designed Discovery stores will inspire and engage customers as well as cater to individual researching and booking preferences.”
Central to a customer’s experience at the new Westfield Stratford City store will be the shop’s 16-strong team who between them have over 200 years of experience working in the travel industry.