Thomson and First Choice have revealed their advertising campaigns for the peak booking period this winter.
Thomson’s new advert will be an animated self-dubbed ‘masterpiece’ with special effects used in Pirates of the Caribbean and direction by Fredrick Bond, who has previously led adverts for Carling, Heineken, Levis and Stella Artois.
The animation introduces a new character, the run-down Simon who turns into an ogre under the stress of day-to-day life and then transforms to the ‘best version of himself’ after taking a Thomson holiday with its family.
First airings will be on 27 December with a 120-second slot during a showing of Star Wars: Return of the Sith on ITV2; Home Alone on E4 and during the Simpsons on Sky 1.
Outdoor, print and social media will also form part of the campaign, which will have the strapline ‘It’s amazing what a Thomson holiday can do’.
“At Thomson we offer unique and exclusive holiday experiences designed around ‘people like me’ to ensure our customers are able to step away from their busy lifestyles, relax and become the best version of themselves again. This is the feeling we were keen to evoke in our new advert,” said Jeremy Ellis, marketing director at Thomson. “The state of the art advert is a first for Thomson and marks the next step in our modernisation journey which aims to challenge people’s perceptions of the Thomson brand.”
First Choice will reveal a new campaign on Monday (23 December), focused on ‘carefree indulgence’ at its all-inclusive resorts.