Swiss Asian travel specialist Tourasia is merging its All Asia Exclusive and Blue Horizons Travel & Tours brands with the Asian portfolio of Bangkok-based Diethelm Travel.
This deal will create a company of some 500 staff, one of the largest in the region, covering 13 countries and with a combined annual turnover of USD 90 million.
The Diethelm Travel Group is a subsidiary of Diethelm Keller Travel Group, which also owns STA Travel – the world’s largest student travel company – has a 50% stake in the Globetrotter Group and a majority shareholding in the Explorer Group in Germany.
Tourasia Roemer is the largest tour operator in Switzerland specializing in travel to Asia.
Operational management of the merged activities is being assumed from mid-September by Stephan Roemer, founder and managing director of Tourasia.
Roemer will be the new CEO of the Diethelm Travel Group as well as serving on the board of management of Diethelm Travel Holding.
Roemer said: “By joining forces and combing our considerable strengths, we will be the only travel company operating a fully comprehensive service network with its own locations throughout Southeast Asia.”