Tourism Australia offers TripAdvisor reviews
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Tourism Australia has formed a new partnership with TripAdvisor to provide travel reviews and other user-generated content directly to the tourist board’s new website. Under the deal, TripAdvisor content relating to key Australian tourist destinations will be made available on nothinglikeaustralia.com, with the content powered by the Australian Tourism Data Warehouse (ATDW).
“We’re thrilled that through our partnership with the Australian Tourism Data Warehouse we are able to provide Tourism Australia, and other significant destination marketing organizations, with TripAdvisor’s user generated content, including over 50 million reviews and opinions,” said Maud Larpent, Senior Partnerships Manager for TripAdvisor.
Nick Baker, Tourism Australia’s Executive General Manager for Consumer Marketing, added; “With the help of TripAdvisor, visitors are now able to read reviews from fellow travellers on the best things to see and do in over 30,000 great Australian holiday experiences on nothinglikeaustralia.com.”
This is also the first time TripAdvisor has linked with a tourism data warehouse. The ATDW is the national platform for digital tourism information on Australia, offering a central distribution and storage facility for tourism industry product and destination information from across Australia. The nothinglikeaustralia.com website meanwhile, forms part of Tourism Australia’s new word-of-mouth marketing campaign, compiling a range of tourism experiences as suggested by Australians.
“Today’s consumers seek out user-generated reviews to validate their product choices so it is fantastic that Tourism Australia is embracing this modern word-of-mouth marketing opportunity. ATDW is proud to enable this online marketing initiative that makes it easier for consumers to find the information that they want,” ATDW’s CEO, Liz Ward added.
Maud Larpent of TripAdvisor concluded; “We are delighted to be working with ATDW and look forward to our trusted content helping even more travellers experience the best that Australia has to offer.”
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