Tourism Australia promotes working holidays
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Regular travellers are at the centre of a new online marketing campaign by Tourism Australia. ’30 days in Oz’ showcases various destinations and attractions around the country through the experiences of actual backpackers. There are 30 minute-long videos which specifically target young travellers interested in working and travelling across Australia.
Tourism Australia Managing Director Andrew McEvoy said the campaign is aimed at anybody interested in a Working Holiday Visa, specifically Gap Year students. McEvoy told the Cairns Post; “One of Tourism Australia’s objectives is to get more young people to holiday in Australia. These travellers often become lifelong advocates, influencing friends and family of all ages to holiday in Australia and returning themselves later in life.”
The 30 video presenters include a street artist in Melbourne, a surfer in Sydney, a musician in Byron Bay, a wine maker in South Australia, a crocodile handler in Darwin, a surf lifesaver on the Gold Coast and a British expat who vows never to leave Western Australia.
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