Tourism Malaysia opens Auckland office
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Tourism Malaysia has responded to a surge in Kiwi arrivals by setting up an office in New Zealand. Arrivals jumped 47% year on year from April to June and the decision to set up an office in Auckland is a clear indication of intent as the tourism body looks to establish Malaysia as a destination of choice for New Zealand holidaymakers.
Dato Mamit says Malaysia faces competition from more traditional ‘Kiwi’ holiday destinations such as Australia and the Pacific Islands but it has become more attractive because of its easy accessibility and a favourable exchange rate, which makes it a value-for-money destination. The recent launch of low cost carriers including JetStar from Auckland and AirAsia from Christchurch to Kuala Lumpur has been a major boon to the industry.
Buoyed by the solid growth in the New Zealand market, Tourism Malaysia will further strengthen its promotional and marketing efforts with airline partners, tour operators and key industry players. These campaigns will focus on promoting Malaysia’s main tourism products such as parks and gardens, shopping, eco-tourism, homestay, diving and golf. Tourism Malaysia will also use major events and festivals as a way to encourage New Zealanders to visit Malaysia in 2012.
Tourism Malaysia’s Deputy Minister of Tourism, Dr. James Dawos Mamit, said; “Our presence here in New Zealand will undoubtedly forge stronger ties between the two nations and help us make closer connections within New Zealand’s vibrant and exciting travel industry, including the trade, media, governmental and private sectors,” he says.
Comments are closed.