Texas has seen a soar in the number of UK tourists heading to the state following new routes and tourism product.
UK visitor numbers grew 22% in 2013 to 192,000 people with four in 10 travelling for leisure purposes.
The length of stay also increased to an estimated 11.9 nights.
While on a recent sales mission in London, Anita Perry, the First Lady of Texas told Travel Daily: “The new British Airways route from Heathrow to Austin and Formula 1 coming to the state has really driven the increase and we’re excited to see those numbers. All our cities are seeing growth and improvements in visitors and hotels built, while there are also more cruises from Galveston and Texas is a great shopping destination too.”
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