Travel 2 has pledged to step up activity in luxury cruising after seeing growth in the sector over the last 12 months.
Year-on-year business for the top-end cruise lines has risen 342% as agents have embraced the trade-only specialist’s Cruise Plus by Travel 2 offering.
In December this year the operator will launch its first dedicated Luxury Cruising brochure, in advance of a wealth of new ship launches by 2021. The programme will also include river cruise and expedition products.
Additionally, Cruise Plus by Travel 2 plans to increase training activity around luxury cruising so agents see it as a viable alternative to five-star land-based holidays.
“Capacity in the luxury cruise sector is set to rise 18% by 2021”
Mark Henderson, specialist product, Travel 2 said: “The revenue growth we have seen in the luxury cruise segment has been phenomenal and this proves there is a real appetite among consumers to experience what these remarkable ships offer.
“The recent CLIA Conference in Southampton revealed capacity in the luxury cruise sector is set to rise 18% by 2021. Cruise Lines such as Silversea, Regent Seven Seas Cruises, Crystal Cruises and Seabourn all have launches in the pipeline and there are new ‘ultra-luxury’ entrants coming such as Ritz Carlton Yacht Collection and Scenic Eclipse II, so it is a very exciting market to be involved in.”
Agents making Cruise Plus by Travel 2 bookings qualify for T2 Rewards and the operator is promising further targeted incentives around cruise in the future. Much of the current growth for luxury has been on European and Southeast Asian sailings and Travel 2 is keen to highlight the worldwide options available for agents to sell.
Henderson added: “Luxury lines typically offer smaller ships with a higher staff to guest ratio, so clients get the benefit of exemplary service, five-star facilities and the chance to visit multiple destinations. These cruise lines are really raising the bar and we are working hard to boost the breadth of our offering in readiness for the new brochure.”