Travellers demand responsible travel
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The Pacific Asia Travel Association and VISA survey was conducted among 5,050 respondents from 10 countries.
Of note, Thailand was the top Asia choice, and respondents most feared terrorism and political unrest, but favoured Asia for its culture and beauty.
A substantial 89% said they are more likely to choose tourism products that are sensitive to local culture and 87% said they would be more inclined to choose an environmentally friendly tourism product.
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