With wellness tourism gaining ground in Asia and beyond, Southeast Asian online travel platform Traveloka shares fresh insights on the growing demand for wellness tourism.
In its latest report, Traveloka revealed several travel trends that point to a shift in how people choose to spend their holidays; these include:
- Accommodations such as guest houses, villas, homestays, and even camping sites are emerging as popular options for those seeking rest, rejuvenation, and balance;
- At the same time, searches for spa and massage services, hot springs, medical/aesthetic clinics, and reflexology/specialty experiences have surged, reflecting a growing desire among travelers to reconnect with nature and embrace more sustainable, wellness-focused escapes;
- Platform search data likewise shows that wellness experiences resonate strongly with Indonesians, Singaporeans, Malaysians, Vietnamese, and Australians, underscoring a regional movement across Asia-Pacific; and
- Domestic Thai travelers are turning to Traveloka to discover spa, massage, and wellness destinations at home while also exploring international hotspots, fueling momentum for wellness tourism across Southeast Asia.
As Traveloka’s vice-president for commercial Baldi Lee puts it: “Travel is no longer just about sightseeing, but also a way to nurture physical and mental well-being while strengthening connection with what truly matters”
Thailand is the place to be for wellness tourism
Thailand has cemented its position as the world’s fastest-growing wellness economy, reaching an impressive $40 billion in 2023.
Per the Global Wellness Institute (GWI)’s latest Wellness Economy Monitor, the country's wellness industry has rebounded strongly post-pandemic, recording an astounding 120 percent annual growth rate in wellness tourism alone, outpacing all other nations in the top 25 wellness markets, and solidifying Thailand’s status as a global leader in the worldwide wellness economy.
Indeed, today’s travellers seek slower, more mindful journeys that restore both body and mind at a chance to heal.
Thailand’s wellness tourism sector, with its mix of relaxation, healthy cuisine, fitness, and immersion in nature, has become an essential part of modern Thai life and can also merge seamlessly with cultural tourism..
Traveloka’s 10.10 Travel Sale offers ten-tastic deals for wellness travellers
To support the momentum, Traveloka gears up for its highly anticipated 10.10 Travel Sale, a ten-day campaign running from 1st to 10th October.
Designed to make wellness-inspired journeys more accessible, this ten-tastic campaign goes beyond discounts to inspire meaningful travel planning: trips that help people feel restored, reconnected, and re-energised.
Lee said of the upcoming sale: “Through the 10.10 Travel Sale, Traveloka encourages more travelers to embrace wellness as part of their journeys and at the same time, we are committed to creating added value for local communities and supporting the growth of the tourism industry. With the growing interest in domestic destinations, our focus is to ensure these experiences are more accessible, affordable and beneficial for all.”
Sale highlights include:
- Up to 50 percent off on flights, hotels, and experiences;
- Exclusive airline brand days deal with special promotions
- Spend and Win Free Flights to Milan; and
- Buy 1 Get 1 Free on select spa, retreat, and wellness-focused Xperiences.
