In an effort to recognise contributions of its key agents, Travelport along with Middle East Airlines (MEA) recently hosted an appreciation evening.
The event witnessed attendance from more than 120 of Lebanon’s travel industry leaders.
The evening was themed with additional ‘beyond air’ capabilities on top of traditional air bookings. This is basically agents who have gone beyond air bookings with capabilities to book hotels for travellers.
The Middle East’s travel market is worth an estimated US$72 billion and is poised for more growth. Online travel bookings, which represent 25% of all bookings in the Middle East, are forecast to grow in 2015 and 2016 to reach 36% by end of 2017 when online revenue is expected to reach US$35 bn. Offline sales are forecast to continue to grow from US$54 bn in 2014 to US$63 bn in 2017.