UAE Ministry of Economy launches tourism leadership programme


The Ministry of Economy for the UAE will hold a Tourism Leadership Programme from October 30 to November 3.

Held in collaboration with the UN World Tourism Organisation (UNWTO) and Themis Foundation, the course will aim to strengthen the skills of leadership and communication in tourism through theoretical and practical approaches.

It comes as part of the new Emirates Host initiative, which aims to enhance the capabilities of the tourism sector and support the preparation of a five-year development plan. The plan is intended to raise the efficiency of the UAE’s tourism workforce and improve levels of service across the country.

In addition, the ministry will continue to work on its national tourism strategy that covers initiatives and plans at the federal and local levels over the next five years. The strategy will promote and market the UAE as a tourism destination by creating a ‘unified destination identity’ and supporting and strengthening each emirate’s tourism potentials.

Sultan bin Saeed Al Mansouri, the UAE Minister of Economy, said: “The development of the tourism sector and the enhancement of its contributions to the national economy are among the main pillars supporting economic diversification and promoting policies for a post-oil economy”.

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