V Australia sponsors the Australian Open
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Tuesday 5 January 2010: Australian Open organisers are proud to announce the signing of a new sponsorship deal with V Australia, the international airline of Virgin Blue Airlines Group.
Commencing today, V Australia will be known as the official airline of the Australian Open and the Brisbane International. The new partnership will see all Tennis Australia staff travel with V Australia internationally and Virgin Blue domestically.
“We are excited to have V Australia as a new partner for the Australian Open and Brisbane International,” Tennis Australia’s CEO Steve Wood said today.
“V Australia is a vibrant new brand and a natural fit for the Australian Open and the Australian Open Series event in Brisbane.”
“Their sponsorship will inject a new dynamic to the game of tennis and I look forward to working closely with V Australia in the future,” Steve Wood said.
Scott Swift, Executive General Manager, V Australia, said, “V Australia is thrilled to be involved with Tennis Australia as their official airline and to be associated with one of the world’s most prestigious sporting events - the Australian Open.”
“The game of tennis was once known as the ‘Game of Kings’ but is now a game enjoyed by all from the elite professional tournaments to backyard rallies. In the same way tennis appeals to a large cross-section of the community, so to does V Australia which offers a suite of travel options from premium top-end Business to spacious Premium Economy and Economy travel,” Scott Swift finished.
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