Virgin Atlantic has teamed up with Stellar Entertainment to revolutionise its inflight audio offerings, providing a bespoke experience for more than six million passengers each year. This partnership, announced on 6 January 2026, leverages Stellar's extensive connections within the music industry to deliver a diverse range of audio content, setting Virgin Atlantic apart from other airlines.
Stellar Entertainment's CEO, Sam Allen, highlighted the unique advantage of their industry relationships, stating, "Our partnerships across the music industry give us the ability to source and deliver content others simply cannot." This collaboration allows Virgin Atlantic to offer an eclectic mix of music, from chart-toppers to niche genres, ensuring a fresh and dynamic customer experience.
The inflight audio experience begins as passengers board, with playlists tailored to the time of day—upbeat for daytime and mellow for night-time relaxation. Additionally, Virgin Atlantic's Spotify channel extends the audio experience beyond the flight, offering monthly playlists that reflect the airline's vibrant energy.
Cathy Walters, Manager of Inflight Entertainment at Virgin Atlantic, emphasised the significance of this initiative, saying, "In a competitive market, creating an experience that connects with guests beyond their flight is a powerful differentiator." The partnership aims to enhance Virgin Atlantic's entertainment heritage, engaging customers long after their journey.
Stellar Entertainment will continuously update the audio content, ensuring passengers have access to the latest releases and timeless favourites. This initiative aligns with Virgin Atlantic's commitment to creativity and innovation, providing a premium music experience across its fleet.
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