Virgin Blue, V Australia choose Amadeus
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Virgin Blue and its new long haul subsidiary, V Australia, have chosen Amadeus for a technology partnership.
Amadeus has provided Virgin Blue’s short haul operations (Virgin Blue, Pacific Blue and Polynesian Blue) with a distribution and interlining hub, to expand booking reach as it increases its route network throughout Australia, New Zealand and the Pacific region.
The solution will allow Virgin Blue’s short haul operations to benefit from wider distribution. This is part of the carrier’s strategy to diversify its distribution channels and grow interline traffic, as it expands its short-haul fleet. By enabling interline e-ticket processing, Virgin Blue will be able to receive interline passengers from full service ticketed carriers such as Etihad and sister airline, Virgin Atlantic, Amadeus said.
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