Virgin Holidays Cruises has expanded its Rockstar Service add-ons to cruise passengers. The company had already rolled out a series of Rockstar benefits six months ago and will now add pre- and post elements following customer research. As a result, customers who book a cruise holiday with Virgin Atlantic flights and a cruise stay in an outside cabin will receive free luxury car transfers. In addition, clients who book a Disney Cruise through the company can organise a phone call from Mickey Mouse to their children telling them they are going on the cruise. This can be pre-arranged and feature personal information. “These two new differentiators are cruise exclusives in the UK and demonstrate our commitment to treating our customers to personalised ‘Rockstar Service’,” said Richard Twynam, managing director of Virgin Holidays Cruises.
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