Visa, TAT launch ‘Amazing Thailand Grand Sale’
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Thailand, 8 June 2010 - Visa and the Tourism Authority of Thailand (TAT) today announced details for the Amazing Thailand Grand Sale 2010, signaling a return to business-as-usual and enticing shoppers and tourists back to Thailand.
The collaboration marks Visa’s 12th year as the preferred partner for the Amazing Thailand Grand Sale and demonstrates Visa’s commitment to helping retailers and businesses get back on track, stimulating inbound tourism traffic and encouraging commerce throughout the Kingdom. The Amazing Thailand Grand Sale 2010 runs from 15 June until 15 August 2010.
Somboon Krobteeranon, Country Manager, Thailand, Visa said: “As the preferred partner for the Amazing Thailand Grand Sale 2010, we are committed to joining the Tourism Authority of Thailand in promoting and building the tourism industry in Thailand. Visa has been an active supporter of the Tourism Authority of Thailand’s Amazing Thailand Grand Sale campaign since 1998 and this year’s campaign will help to build confidence among international audiences, while providing a much-needed boost to local retailers.”
In support of Thailand’s tourism and retail industries, Visa is working with merchants throughout Thailand to enhance the shopping experience at this year’s Sale, and Visa cardholders will enjoy attractive promotions, special prizes and a host of other special benefits.
To kick-start the Amazing Thailand Grand Sale 2010, Visa will launch the “Win What You Buy” promotion to encourage shoppers and tourists to visit Bangkok’s Ratchaprasong district. For every transaction made on a Visa card, cardholders will stand a one of 150 chance to win back the value of their shopping bill[1]. This promotion will run from 16 June to 30 June 2010. Participating merchants include Siam Discovery, Siam Center, Siam Paragon, Gaysorn, Erawan Bangkok, Amarin, and Central Chidlom.
Somboon said: “This year is more important than ever as the country’s tourism industry aims to restore international confidence. The Amazing Thailand Grand Sale is a tremendous opportunity to showcase the breadth and depth of value across the country and demonstrate once again that Thailand is a premier destination in Asia Pacific.”
Other Amazing Thailand Grand Sale 2010 promotions
Some examples of attractive promotions under this year’s campaign include:
– Visa cardholders can enjoy five to 80 percent discounts and other privileges from participating merchants in Bangkok and key cities throughout Thailand.
– Visa cardholders can redeem a special gift at the Visa booth located at King Power Duty Free at Suvarnabhumi Airport in Bangkok (departure only) and at Chiang Mai and Phuket Airports when they spend a minimum of baht 5,000 on single receipt on any internationally-issued Visa card at participating partners.
– For every baht 500 spent on any Visa card, cardholders will receive two lucky draw coupons for a chance to the win grand prize of baht 1,000,000.
For a complete list of participating merchants, promotions and terms and conditions please visit www.tourismthailand.org/thailandgrandsale2010
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