Visit Bath website gets redesigned
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Bath Tourism Plus has re-launched the official tourism website for Bath and the surrounding area, www.visitbath.co.uk, following a complete design makeover. The new website provides visitors with sophisticated new features and even more information to help plan a trip to Bath.
A number of new developments have been added which not only enhance the look of the website but also its functionality. Navigation across the site has improved with easy-to-use menus, a number of new search options, and a straight forward accommodation booking system allowing users to tailor their search and refine results to their precise requirements. Striking images of Bath and the surrounding countryside and other visual aids have been introduced including a new interactive map providing information on what to see and do nearby highlighting key attractions such as Stonehenge, Wells, Glastonbury and the Cotswolds.
The new website is part of a re-branding project undertaken by Bath Tourism Plus over the last year to give the city a sharper and more explicit brand. The project has also included the design of a new Visitor Guide, logo and a portfolio of new photography to use on a range of marketing materials.
The VisitBath.co.uk website contains all the information needed to organise a visit to Bath and provides a complete guide for holiday-makers and tour operators. Users can search for accommodation options and book online, find out about things to see and do in and around Bath, where to eat out, shops that can’t be missed, as well as a number of other information services including a what’s on guide and how to reach the city.
Samantha Edson from Bath Tourism Plus has been busy putting together the new website and comments, “We wanted to develop a more visually striking and engaging website that would deliver more business to our members and at the same time provide an even better information service for users of VisitBath.co.uk”.
Robin Bischert Chief Executive of Bath Tourism Plus says, “Last year the VisitBath website received over 1.2 million unique users. As more people than ever are using the internet to arrange their holidays and leisure time, we felt that a new website with a modern design was imperative to provide the very best service possible. The new website contains lots of stunning photography which really helps to bring it to life and will hopefully encourage visitors to the city and surrounding area.”
The platform for the new website is provided by New Mind, a company that has provided e-tourism solutions for many of the country’s leading destination marketing organisations including Brighton, Liverpool and Lancashire.
Kate Blagrove, Account Manager of New Mind says, “VisitBath.co.uk is already one of New Mind’s top performing sites receiving over 100,000 unique visitors per month and up to 1000 bookings per month during the peak season. The new site aims to build on this success and allow the destination to boost its performance and maintain its position as one of the world’s greatest cities”.
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