Volcano crisis generates GDS bookings spike says Pegasus
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Travel technology provider Pegasus Solutions has reported a 34.3% increase in revenue for bookings made through the GDS in April, which it claims was partly due to a spike in reservations generated as a result of the ash cloud crisis.Sourcing data from billions of GDS and alternative distribution system (ADS) transactions for nearly 100,000 global hotels, the latest Pegasus View also reports GDS growth in both booking volumes (+27.4%) and average daily rate (+5.5%) year-on-year.Combined GDS and ADS bookings for the month were up 11.1% year to date, with future bookings made through September showing double-digit growth. This ongoing rise in booking volumes for both channels was again accompanied by a 30% jump in ADS availability requests and look-to-book ratios.”This is what we were hoping for - travellers on the leisure and corporate sides are shopping again. Eyjafjallajokull, for the most part, helped the hotel industry enjoy a significant increase in corporate bookings, ADR and revenue for the month; but ADR for leisure travel continues to lag behind last year,” said Pegasus Solutions CEO Mike Kistner.”We’re seeing encouraging rises in demand with sustained positive booking and revenue growth for leisure travel. However, the average of approximately +30% increases in availability requests since last year reinforces the importance of advanced hardware, applications and delivery models for hotels of all sizes to manage the onslaught of demand we’re experiencing.”ADS data for April still indicated a 12.3% average increase in booking volumes, and a 5.3% increase in revenue year to date. Globally, GDS bookings were up 10.7% year to date, which, with an accompanying increase of 3.2% in ADR for the same period, allowed revenue to also increase 12.6% year-to-date.The Pegasus View for April 2010 is available in its entirety with expert analysis online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the four GDS (Amadeus, Galileo, Sabre, and Worldspan) and ADS channels.
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