Voyages Jules Verne reveals new branding strategy

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Specialist tour operator Voyages Jules Verne has unveiled a new brand identity and company name. 

Revealing its new logo, brand colours and strapline – Inspiring Tours Worldwide – the company will now be known simply as Jules Verne.

“As Jules Verne approaches its 40th anniversary in 2018, we felt it timely not only to reflect on our past achievements but also to look forward to what we are confident will be an exciting future,” said managing director Francis Torrilla. “A new company name and a new brand identity, with a contemporary design representing both the company’s respected heritage and its reputation as travel innovators, will lead us forward into the next 40 years.

“We remain unafraid to step into the unknown and determined to continue to create unique travel experiences for our clients.”

Founded in 1978 both to open up the untapped market to China – its first itinerary was the ‘Central Kingdom Express’ overland rail journey from London to Hong Kong – and to offer passengers a different style of travel and holiday experience, Jules Verne has continued to innovate, becoming the highly regarded specialist company that it is today. Amongst its cross-border firsts have been the overland route between Nepal and Tibet in 1984, the Sino-Soviet border in 1985, the Karakoram Highway (from Pakistan into China) in 1986 and, also in 1986, Jules Verne escorted the first regular series of tourist groups to enter Albania.

Fast forward to 2017, the company now offers a worldwide programme of tours to 68 countries across Europe, Africa, the Middle East, Asia and The Americas.

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