WA chooses Xzodus for Singapore and Malaysia
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Xzodus Pte Ltd has been chosen as Tourism Western Australia’s marketing representation company in Singapore and Malaysia.
The Singapore-based company will represent and market Western Australia to trade and consumers in Singapore and Malaysia from December 1.Tourism WA Director of International Marketing Rebecca Nicol said Singapore and Malaysia were top priority international markets for Western Australia.
“The most recent statistics available demonstrate the strength, growth and significant potential of these markets and we aim to capitalise on this opportunity,” Ms Nicol said.
Ms Nicol said Tourism WA had decided to move from a direct employee model to a representation company model which allows for greater flexibility and access to a broader range of marketing skills and expertise, such as digital, public relations and partnership marketing.”Xzodus will also have staff placed in Malaysia, giving us even greater resources.”
Xzodus will provide complete marketing representation and will work closely with the tourism trade in Singapore, Malaysia and WA on a wide range of initiatives. The company will provide integrated, tactical and cooperative campaigns, trade servicing, public relations, events, partnership initiatives and travel trade training.
The company has represented the ACT in the Singapore market and it also has experience marketing other Australian destinations including Sydney.
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