Weather boosts Dubai’s hotel occupancies: SweetBeam

Overview of Dubai at night
Overview of Dubai at night

The cool weather conditions will see an increase in guest arrivals in Dubai hotels. This facts and further research was presented by SweetBeam.

As per the study, hotels can boost in-house guest spending by 37% during prime weather conditions by personalizing their communications to individual guests. Subsequently, in the summer months, Dubai guest spending drops by almost 40% at the same outlets.

“November and December is one of the peak seasons for tourist arrivals in Dubai, with GCC residents visiting, Europeans seeking the winter sun and UAE residents on staycations,” said Troy Simoni, CEO of SweetBeam. “We help capitalize on prime weather conditions by sharing tailored messages about hotels’ outdoor and pool outlets to further boost spending from in-house guests.”

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